Absolut NY-Z

The ABSOLUT Concert Series is a collaborative partnership between ABSOLUT and Madison Square Garden

ABSOLUT sponsored NY-Z, a film by Danny Clinch, which features a 15-minute documentary about Jay-Z.

The brand created buzz through a countdown clock to the release date of the documentary on social, while also offering fans some NY-Z freebies.

TBWA\Chiat\Day NY 2011,

Press Newswire

Client Absolut

Focus Concept, Design, UX / UI Design, Development

Categories Branded Content, Film, Music Web Development, Social

Digital Partners Internal Team, Film & print produced by Julia Menassa