Expressing love for San Francisco!

Just in time for San Francisco Gay Pride, Absolut Vodka has introduced a "limited" SF edition. Absolut launched an SF-inspired spirit, a vodka infused with grape, dragon fruit, and papaya.

The bottle is designed with a “freedom of expression” theme and features a cityscape on the front label and cartoon protest signs visible through the bottle with slogans like “Speak up!” and “Be Proud.”

Every neighborhood has it’s own personality, and residents had something to say about it. San Francisco residents were asked to decide the Absolut Capitol neighborhood of their city.

An online experience prompted users to share their favorite spots, signature cocktails, and their own stories. They told us what makes their neighborhood the heart and soul of San Francisco by posting videos, submitting quotes, images, and, of course, cocktail recipes. Users could track their neighborhoods progress online in real-time.