The Challenge Lab was a platform designed to help individuals gain a deeper understanding of retirement planning and prepare for the future. It offers a comprehensive range of resources, including a thought leadership blog, retirement planning tools, animated stories, and navigational tools to assist users in learning about and planning for their retirement.

We collaborated with professors from leading universities to create The Challenge Lab. This destination enables people to understand their behavioral challenges and learn how to overcome them through videos, experiments, expert articles, and more than 60 interactive features. The site explains the science behind common behaviors such as craving instant gratification, procrastination, following the crowd, misjudging risk, and the factors that contribute to a longer life.

Educational tools