Chobani made their Super Bowl debut with a 60-second commercial titled "Ransacked," featuring a hungry bear that arrives at a convenience store only to find a frustrating lack of naturally sourced food options. In preparation for the big game, we assembled a talented new team to completely redesign Chobani.com. Following the Super Bowl launch, we conducted regular maintenance and scaled the site, working towards an e-commerce platform with a new CMS integration.