Our task was to challenge stereotypes and celebrate the triumph of the human spirit. We aimed to inspire audiences by empowering accessible technology and fostering a culture of compassionate care. In addition to the campaign film, we wanted to bring eye-tracking technology to a wider audience and showcase how the eyes can serve as a portal for communication, movement, artistic expression, and play.

The campaign drives to a digital experience at MagicInAllofUs.org, which gives people the opportunity to learn about eye tracking through a digital tool and immerse themselves in what it feels like to express yourself using only your eyes.