An educational tool crafted for Michelin customers to make informed buying decisions.

We utilized Michelin's extensive product catalog to identify the highest-rated tire to meet the customer's specific needs. Next, we collaborated with Michelin experts to create a logical flow that would lead the customer through their tire selection journey.

To enhance the search process, we brought together a tire designer, a product engineer, and a test track race car driver. We filmed them as they guided viewers through selecting the right tire, sharing insights on how to make informed decisions based on different vehicles, driving styles, and road conditions. 

We then transformed this information into educational content tailored to customer needs, producing videos, tutorials, and dialogues for our presenters that highlight the benefits of the products in ways that resonate with potential buyers. Some of our videos focused on the performance of tires under various driving conditions, such as rain and ice, providing a detailed and immersive experience that emphasized factors often overlooked in tire performance.