Tone It Up
Responsive platform and app development for the amazing fitness brand Tone It Up
Tone It Up is a women-led brand that offers workouts, retreats, protein powders, snacks, and nutrition plans.
We combined data from three existing sites to create a cohesive community experience and the brand's first fitness app! The site provided direct access to workout training insights, daily workouts, and recipes for members, along with additional content such as shopping, lifestyle, and beauty tips for both members and non-members.
Community members actively contribute to the platform by sharing videos and images, commenting throughout the site, adding their own personal recipes, organizing neighborhood meet-ups, and joining TIU-approved groups. Essentially, it functions as a unique and private social community.
Crossbeat NY 2015, 2016
Client Tone It Up
Focus Concept, Design, UX / UI Design, Website and App Development
Categories Brand Redesign, Data Migration, E-commerce, Hybrid App Development, Maintenance, Product Development, Responsive Platform Development, Single-Sign On, Third Party Partner Integration, Quality Assurance
Digital Partners Curated team of talented freelancers