New York’s Montefiore-Einstein is one of the largest and most sought-after academic medical centers to train in the world. In a typical year, thousands of prospective medical students come to tour its hospitals. But in 2020, the COVID-19 pandemic made this integral step of their decision-making process impossible. Our solution was to replicate the experience of these in-person tours virtually, employing novel approaches to design, technology, and content to deliver a dynamic experience to users.

Created a unified, decoupled Drupal content management platform that allowed us to extend the new design system to create engaging content for additional client campaigns.